What if the concept of fantasy sports; live participant ranking, up-to-date statistics and engagement were incorporated into the traditional forms of sales leaderboard presentation?
Fantasy sports leagues involve individual participants virtually selecting real life athletes to represent their teams. The object to winning is to have the best performing team based on various statistical categories. Leaderboard ranking is live and can change at any given time based off statistical performance.
For example, your fantasy baseball leaderboard could look something like this:
The left side of this image represents the league participants with the overall point leader being highlighted. You'll also notice on the right center of the above image, the stat categories by which each participant is being measured.
How does the fantasy sports model compare to your sales organization and leaderboards?
Let's start by comparing stat categories in fantasy baseball to some of the key performance indicators tracked on a sales leaderboard. Fantasy baseball measures performance by # of hits, stolen bases, batting average, home runs and so on. Most sales leaderboards track # of phone calls, web demos, % of quota and closed deals. See the similarities? Phone calls equal hits and closed deals are essentially home runs.
There is one alarming difference, though. Your sales reps spend significantly more time checking their fantasy sports leagues than your sales dashboards, whiteboards and spreadsheets. These formats often display obsolete numbers and do not promote engagement.
If you could marry the concept of fantasy sports and real world sales would it have a positive effect on your sales organization?
If you could marry the concept of fantasy sports and real world sales would it have a positive effect on your sales organization?
We would love to your hear comments on this topic!
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